STORIES

There are many reasons why, as a creative, lifestyle business you should be focussing on brand continuity and being intentional in all that you share, do and how you represent your brand. Let's explore these reasons in today's post with information on what brand continuity is and how you can explore it in your creative, lifestyle business.

A campaign shoot for your heritage product brand can provide you with a set of visuals that can ultimately turn your brand around and provide ample resources for product showcases, social media ads, new catalogues etc. and taken from a storytelling perspective, will have a timeless appeal and a strong narrative to resonate with your customers. In this post I will talk you through how you can create a commercially compelling campaign shoot for your heritage brand.

In this post I am going to talk you through my 5 Cs to allow for personal success in your creative business. These are creativity, community, care, confidence and consistency, and I will go into detail on how you can apply these in your creative business, allowing for a heartfelt and successful brand that will stand the test of time.

I believe creating a set of brand story guidelines is a must for any creative business who wishes to remain consistent in their messaging and aesthetic, and have a brand that will allow them to follow their dreams. I will share with you the ten components that go into the brand story guidelines that I create for my clients, with some advice along the way in how to create these yourself.

Product photo shoots are fast becoming a favourite of mine. But when I say product photo shoots, for me this means lifestyle. It means capturing a range of images that show your products in a lifestyle setting, that can transport the viewer into them. Which in turn allows them to really see the story behind the pieces and themselves using them. In this post I am sharing eight tips for you to take away and learn from, and put into place for your lifestyle product photo shoot.