Join my Facebook community: Not Just The Pretty

“The future belongs to those who believe in the beauty of their dreams”

Eleanor Roosevelt

As a creative director and stylist, I’m guided by the belief that creating emotional connection, trust and credibility in your brand is about more than just pretty images. You need to bring meaning and authenticity to beauty. 

You need to tell a story.

And I’m here to be your advocate in this, combining a discerning eye and sensitivity to create visuals that capture the heart of your brand – together with gentle encouragement and uplifting support to inspire you to dream big and build a brand that feels as good as it looks…

My Mission

I want to inspire creative brands - and women in particular - to dream big and set a higher vision.  To enrich your brand through story-driven visuals that make meaningful commercial impact and authentic connection with clients that love what you do. To ultimately help you create a sustainable and long lasting business that’s nourishing, both creatively and financially.

imagine… A considered, thoughtful approach to design and styling that shines a light on your work and tells your brand story with unrivalled depth. Evocative imagery overflowing with feeling, meaning, and movement; rooted in history and nostalgic memory. The sense that you are building something of real quality.

The impact of a brand aesthetic that’s built on your values and story goes far beyond how it looks. It’s also about the confidence that comes from knowing that your brand will grow with you and empower you to do your very best work, establishing you as a leading light in your field.

That’s what I’m here to help you do.

Cultivating brands that stand the test of time. Imbued with story, authenticity, and grace.

Why I believe sensitivity
is the key to success…

The truth is, I spent ten very unhappy years feeling unfulfilled in my career and doubting my every move. But everything changed when I realised that embracing my introverted soul meant redefining my vision of success. Taking a leap into wedding and event styling, I made sure that my business had all the things I value above all else at the centre of its beating heart – kindness, collaboration, and authenticity.

Born in Hastings, a seaside town in the UK, I grew up in a loving family who grounded kindness and empathy in all that I am. I learnt ‘if you haven’t got anything nice to say, don’t say anything at all’ from my Mum and that it is ok to show your sensitive side from my Dad. We are all very close to this day and I’m so proud being part of this family that has shaped me to be the woman I am.

Unfortunately, my wonderful family couldn’t shield me from the noisy and sometimes-scary outside world. Being bullied at school led to over a decade of bulimia and mental health struggles. Having my son changed my life for the better – my eating disorder came to a halt as soon as I knew I was having him, and it made me realise that I yearned for something greater in life than being unhappy in a career that brought no passion or fulfilment. I wanted to show my son what I was capable of and for him to grow up being proud of his mum and all that I had achieved.

Now, my business actually thrives because of what I once saw as weaknesses. Putting the real me into my work has been the biggest key to my success and it fills me with absolute joy when I am able to share that with others. 

Drawing on your values and heritage, there really is nothing I love more than enriching your brand with trust and credibility through sophisticated visual storytelling that creates emotional connection.

Amy is a beautiful soul.

She radiates love and joy, and has this incredible ability to make those around her feel safe, heard and inspired. She inspires me and is one of my favourite people to work with. Grace, meaningful elegance and an impeccable eye for detail are the hallmarks of working with Amy."

Fen, MonAnnie Cakes

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