STORIES

A campaign shoot for your heritage product brand can provide you with a set of visuals that can ultimately turn your brand around and provide ample resources for product showcases, social media ads, new catalogues etc. and taken from a storytelling perspective, will have a timeless appeal and a strong narrative to resonate with your customers. In this post I will talk you through how you can create a commercially compelling campaign shoot for your heritage brand.

In this post I am going to talk you through my 5 Cs to allow for personal success in your creative business. These are creativity, community, care, confidence and consistency, and I will go into detail on how you can apply these in your creative business, allowing for a heartfelt and successful brand that will stand the test of time.

I believe creating a set of brand story guidelines is a must for any creative business who wishes to remain consistent in their messaging and aesthetic, and have a brand that will allow them to follow their dreams. I will share with you the ten components that go into the brand story guidelines that I create for my clients, with some advice along the way in how to create these yourself.

Product photo shoots are fast becoming a favourite of mine. But when I say product photo shoots, for me this means lifestyle. It means capturing a range of images that show your products in a lifestyle setting, that can transport the viewer into them. Which in turn allows them to really see the story behind the pieces and themselves using them. In this post I am sharing eight tips for you to take away and learn from, and put into place for your lifestyle product photo shoot.

As a creative, we can occasionally struggle to be inspired. It doesn't always just flow and it can feel frustrating. But you are not alone, and this happens to a lot of us. It is important to remember this and realise that this isn't long-term. So I've popped some ideas together on just this, and how you can go about seeking creative inspiration. Enjoy.