DOWNLOAD MY FREE BRAND STORYTELLING GUIDE

Gucci Wallpaper Parisian Apartment Shoot

Creative Direction

This shoot was actually a bit of an accident. We were in Paris and due to shoot a beautiful Spring-inspired editorial outside in some gardens - the moodboard was full of greens and whites. Having to shoot inside the Parisan apartment instead, we came up with a brainwave to find some green and white wallpaper that would work with the design and the Spring florals already created.

The photographer I was working with - Julie Paisley - and I sourced some Gucci wallpaper from their Paris store, and bought one roll and actually stuck it in a panel on the wall with whitetack! It became the most perfect backdrop for the shoot, working with the originally sourced details and creating a very unique look.

Tell my Brand Story